Time is precious and knowledge gives you a head start. Arburg is now bringing the two together: in three-minute explainer videos, experts will pass on their knowledge in an easy-to-understand, concise and yet entertaining way. In doing this, the company is once again positioning itself as a pioneer in the industry. Customers and other interested parties can now find out about innovative products, services and software from Arburg through the new series.
“Many people explain things that are complex in complicated terms. We, on the other hand, make it simple and as such better. Viewers will enjoy diving into a whole range of different topics with our experts and expanding their knowledge in next to no time.” says Dr Christoph Schumacher, Department Manager Marketing and Corporate Communications at Arburg, to explain what motivated the creation of the new series of explainer videos. “If you know our products and services well, you can tap into their full potential. We are happy to share our expertise.”
In terms that everyone can understand
The world is getting more digital, more networked and more complex all the time. The challenge lies in explaining the complex in a way that everyone can understand and putting relevant aspects and innovations in a nutshell. This is exactly what Arburg’s experts are doing right now by sharing their extensive expertise in the new series. The explainer videos are designed not only for customers but also for partners, interested members of the public and employees all over the world.
Professionally prepared information
In each episode, an Arburg expert explains a selected topic – with good humour, professionalism and in just three minutes. A “beacon” acts as a little helper, providing additional graphic information and making the topic even easier to understand. The videos will be hosted by Guido Marschall from plastics broadcaster Plas.TV. Additional information is provided via links to the Arburg website and product brochures, for example.
Getting started with the explainer videos and arburgXworld
The series kicks off with the “Explainer video about explainer videos”, in which Dr Christoph Schumacher explains what the new format involves. In another episode, Stephan Reich, Department Manager IT Applications Development, delves into the digital customer portal arburgXworld. In the video, he explains how customers can easily and intuitively control the Arburg data world themselves and sharpen the senses of their networked machines for efficient industrial production. He also introduces viewers to the VirtualControl and Shop apps.
All explainer videos are available to view in the media library on the Arburg website (in German with English subtitles). The series will be an integral communication element at Arburg and more episodes are due to be added next year.
German family-owned company Arburg is one of the world’s leading manufacturers of plastic processing machines. Its product portfolio encompasses Allrounder injection moulding machines with clamping forces of between 125 and 6,500 kN, the Freeformer for industrial additive manufacturing and robotic systems, customer and industry-specific turnkey solutions and further peripheral equipment.
An international sales and service network ensures first-class customer support at a local level: Arburg has its own organisations at 35 locations in 26 different countries and, together with its trading partners, is represented in more than 100 countries. Its machines are produced exclusively at the parent company in Lossburg, Germany. Of a total of roughly 3,200 employees, around 2,650 work in Germany. About 550 further employees work in Arburg’s organisations around the world. Arburg has triple certification, in accordance with ISO 9001 (quality), ISO 14001 (environment) and ISO 50001 (energy).
Further information about Arburg can be found at www.arburg.com