Digitalisation will be a focal point of Arburg’s appearance at the K 2019 trade fair. But the company is offering more than a presentation of its range of digital products and services – it’s going a big step further and enables K 2019 visitors with free Wi-Fi so that they can be online whenever they want.
“We’re always thinking outside the box,” commented Juliane Hehl, Managing Partner responsible for marketing and technology. “And we’re also well aware that digitalisation isn’t purely related to products, but is also quite simply to do with the availability of basic digital prerequisites, such as a fast Wi-Fi.” Juliane Hehl added that the issue of digitalisation was something that touched people’s hearts and emotions, as well as their brains and intellect. She hoped that visitors to the fair would therefore “feel” that Arburg was supporting and accompanying them in every respect when it came to digitalisation.
Düsseldorf scores a first
“Messe Düsseldorf “ has broken new ground by providing a central Wi-Fi connection. And it is fitting that Arburg, an industry pioneer in digitalisation, has come up with an idea that may well be one of a kind worldwide, namely: to provide visitors to K 2019 with a free Wi-Fi connection under the name “arburgXworld”. “When working on our concept for K 2019, we didn’t just focus on presenting the products and services we offer in relation to digitalisation in a clear and practical way,” explained Juliane Hehl. “It is also important to us that visitors enjoy the benefits of digitalisation while they visit the fair. A fast, free-of-charge Wi-Fi connection is an important feature here.”
“arburgXworld” Wi-Fi for visitors to K 2019
The free Wi-Fi connection for visitors will cover the entire exhibition site at Düsseldorf. If people visiting the fair between 16 and 23 October 2019 want to be online the entire time, they simply need to select the “arburgXworld” Wi-Fi and enter their eTicket code. The “Arburg K 2019” app also has detailed information, so that visitors can go online and thoroughly acquaint themselves with Arburg’s exhibits and applications together with those on partner stands, and also contact the companies directly.
The German family-owned company Arburg is one of the world’s leading manufacturers of plastic processing machines. The product portfolio encompasses Allrounder injection moulding machines with clamping forces of between 125 and 6,500 kN, the Freeformer for industrial additive manufacturing and robotic systems, customer- and industry-specific turnkey solutions and further peripheral equipment.
An international sales and service network ensures first-class customer support at a local level: Arburg has its own organisations at 34 locations in 26 different countries; together with its trading partners, it is present in more than 100 countries. Its machines are produced exclusively at the parent company in Lossburg, Germany. Of a total of roughly 3,000 employees, around 2,500 work in Germany. About 500 further employees work in Arburg’s organisations around the world. Arburg has triple certification according to ISO 9001 (quality), ISO 14001 (environment) and ISO 50001 (energy).
Further information about Arburg can be found at www.arburg.com