Lossburg, 17 December 2020
The world of plastics can already look forward to the New Year: on 28 January 2021, Arburg will be launching another new digital format. arburgXvision will go on air monthly from then on. The interactive live broadcasts covering all aspects of plastics processing will shed light on important topics closely related to customers. Presentations and clips will explore the topics from different angles. And presenter Guido Marschall from plastics broadcaster Plas.TV will discuss the highlights with top experts who will also answer participants’ questions live. Kicking off the series is the topic “0 ppm production of plastic parts”.
Digital events have come a long way during this period of coronavirus, as they offer people the opportunity to stay in touch in times of limited face-to-face meetings and also hold great potential for reaching a large number of people quickly, around the globe. “However, there is a serious risk that a flood of more or less well-designed digital events will quickly reduce interest,” confidently Juliane Hehl, who as Managing Partner of Arburg is responsible for the marketing department. If quality and information content leave something to be desired, the interest of recipients will quickly wane.
First-class digital live event
“But this will certainly not be the case with arburgXvision,” promises Juliane Hehl. “We will make sure that our format of a digital themed day will offer participants clear added value in terms of knowledge transfer, which they will not get anywhere else. There will also be a reasonable amount of entertainment, so people can really have fun learning with this infotainment.”
Based on these requirements, Arburg has launched its new digital format, as described by Juliana Hehl: “With arburgXvision, we want to fully exploit the digital potential to present exciting topics in a practical, concise and above all entertaining way once a month.” The company is setting up its own Arburg studio offering the full range of technical, equipment and infrastructure options especially for this purpose.
Expert knowledge in a nutshell
The company has already gained initial experience of complex digital formats during its successful Arburg Summit: Medical in November 2020. However, the new arburgXvision series will not be focusing on industries or processes, but on specific subjects relating to the everyday life of plastics processors. The first three programmes, for example, look at quality, availability and sustainability. The respective topics will be presented by Arburg experts in a varied mix of expert presentations and clips, and then discussed interactively by allowing participants to ask their questions live. The events hosted by Guido Marschall will last about two hours.
And there’s one new feature free of charge: the broadcast language will be German, but a second channel will offer simultaneous translation into English. You can find all information at www.arburg.com/info/arburgxvision, where you can also register for the event.
German family-owned company Arburg is one of the world’s leading manufacturers of plastic processing machines. Its product portfolio encompasses Allrounder injection moulding machines with clamping forces of between 125 and 6,500 kN, the Freeformer for industrial additive manufacturing and robotic systems, customer and industry-specific turnkey solutions and further peripheral equipment.
An international sales and service network ensures first-class customer support at a local level: Arburg has its own organisations at 35 locations in 26 different countries and, together with its trading partners, is represented in more than 100 countries. Its machines are produced exclusively at the parent company in Lossburg, Germany. Of a total of roughly 3,200 employees, around 2,650 work in Germany. About 550 further employees work in Arburg’s organisations around the world. Arburg has triple certification, in accordance with ISO 9001 (quality), ISO 14001 (environment) and ISO 50001 (energy).
Further information about Arburg can be found at www.arburg.com