ARBURG – Festive farewell for Björn Norén

ARBURG – Festive farewell for Björn Norén

  • Former Managing Director of Arburg Italy retires
  • Four decades of active service for Arburg in Italy
  • Cooperation with Sverital in the automation sector


Lossburg/Turin, 22/7/2019

During a festive event on 18 July 2019, Arburg officially bid farewell to Björn Norén, the long-standing Managing Director of its Italian subsidiary, on the occasion of his retirement. Together with 125 guests, Juliane Hehl, Managing Partner, Gerhard Böhm, Managing Director Sales, Stephan Doehler, Sales Director Europe as well as the Italian Arburg team around Managing Director Raffaele Abbruzzetti and Sales Manager Cesare Pedone, celebrated in a very special setting: in the historic factory of the renowned manufacturer of writing instruments and Arburg customer Aurora in Turin.


To honour the former Managing Director of Arburg Srl, Juliane Hehl and Gerhard Böhm had come up with something very special. In a lively dialogue, they paid tribute to the achievements of Björn Norén, who had been active for Arburg in Italy for four decades in two respects:s Managing Director of Arburg Srl and with his company Sverital, which his father founded in 1950 and which became an official Arburg trading partner as of 1960.



Four decades of active service for Arburg

Björn Norén started his career with joining Sverital in 1978. Over the years, the Italian market developed very well so that Arburg decided to open a subsidiary in 1993. Björn Norén took over the management, successfully developed and expanded Arburg Srl and played a decisive role in making Italy the most successful market for Arburg in Europe after Germany to this day.


Future cooperation between Arburg and Sverital

“Björn Norén’s multi-faceted qualities were among the decisive factors in this success story,” emphasised Juliane Hehl. He is a born diplomat, a skilled technician, an excellent salesman, a bold visionary and blessed with a versatile linguistic talent. “He was always supported by his technically versed wife Cinzia”, Gerhard Böhm added. She was always able to convince customers of the advantages of Arburg technology, showing a great deal of know-how and enthusiasm.

“We’re glad that the cooperation did not end after Björn Norén went into ‘Arburg retirement’ at the end of 2018,” the Managing Partner stressed. In early 2018, cooperation for automation solutions was contractually agreed with the family-owned company Sverital, in which Patrick and Erika Norén are now the third generation to be active. Since 2019, the Italian Arburg subsidiary is headed by Raffaele Abbruzzetti, to whom Juliane Hehl wished all the best for the future projects and challenges.


Festive event in historical surroundings

The festive evening event in honour of Björn Norén had the theme “history and modernity”. The premises of the Aurora family business, now in its fifth generation, provided the perfect setting. Aurora’s partnership with Arburg spans decades and began in 1989 with the purchase of the first Allrounder injection moulding machine. As a thank you for 30 years of cooperation, Arburg gifted an Allrounder 170 CMD to Aurora, which was presented together with historical and current photos during the event. During their visit to the Aurora Museum, the guests also experienced an emotional journey through 100 years of the company’s history. Some of the exhibited machines are still in use today to produce pens and fountain pens. The tour was followed by a multi-course dinner which gave the guests ample opportunity to revisit their shared experiences with Björn Norén. A video with the highlights of his career at Arburg was shown during the dinner.


About Arburg

The German family-owned company Arburg is one of the world’s leading manufacturers of plastic processing machines. The product portfolio encompasses Allrounder injection moulding machines with clamping forces of between 125 and 6,500 kN, the Freeformer for industrial additive manufacturing and robotic systems, customer- and industry-specific turnkey solutions and further peripheral equipment.

An international sales and service network ensures first-class customer support at a local level: Arburg has its own organisations at 34 locations in 26 different countries; together with its trading partners, it is present in more than 100 countries. Its machines are produced exclusively at the parent company in Lossburg, Germany. Of a total of roughly 3,000 employees, around 2,500 work in Germany. About 500 further employees work in Arburg’s organisations around the world. Arburg has triple certification according to ISO 9001 (quality), ISO 14001 (environment) and ISO 50001 (energy).

Further information about Arburg can be found at