Lossburg, Germany, 31 January 2022
Last year, Arburg successfully launched a new digital format, “arburgXvision”, an interactive, live internet TV series highlighting important topics in the plastics industry in an informative, expert, and simultaneously entertaining way. The format will, of course, continue in 2022. First up: the controversial topic of supply chains, which will be illuminated and discussed by top experts from Arburg and auditing firm PricewaterhouseCoopers (PwC).
“The feedback on our new digital format ‘arburgXvision’ in 2021 has clearly proved that the combination of knowledge transfer and entertainment is very well received in the industry,” says Dr Christoph Schumacher, Director of Marketing at Arburg. He also noted that the highlight of the programmes turned out to be the discussion panel, which got to the heart of all the important aspects and included live answers to viewers’ questions.
A class of its own: Concentrated expertise on arburgXvision
“As with technology, we don’t rest on our laurels when it comes to communication, but continue to develop our products with an eye to our target groups and the future,” says Dr Christoph Schumacher. For this reason, all elements of the format were put to the test, focused and the concept developed accordingly.
The focus of the one-hour, German-language programmes is the discussion panel in the Arburg studio. In addition to two high-calibre company representatives, there is now always an external expert on hand to shed light on the respective topic from all sides. A link to the company offers fascinating practical insights and, as before, viewers can interactively shape the programme with their questions to the experts.
Always up to date: www.arburgxvision.com
It all kicks off on 17 February 2022, from 2 to 3 pm, with the programme “Making your supply chain work for you – Secure supply chains as a strategic advantage!”. Presenter Guido Marschall will discuss this highly topical subject with Guido Frohnhaus, Arburg Managing Director Technology & Engineering, Werner Faulhaber, Arburg Divisional Manager Development, and Stefan Schrauf, Partner at PwC Germany and expert in supply chain management. The advantages of Arburg’s central development and production site with considerable in-house production depth and short, stable supply chains are also illustrated by the link to Lossburg.
Anyone unable to watch the programmes live on www.arburgxvision.com can watch them later in the website’s media library. The media library also has all the programmes from 2021, highlighting important topics in the plastics industry last year.
German family-owned company Arburg is one of the world’s leading manufacturers of plastic processing machines. Its product portfolio encompasses Allrounder injection moulding machines with clamping forces of between 125 and 6,500 kN, the Freeformer for industrial additive manufacturing and robotic systems, customer and industry-specific turnkey solutions and further peripheral equipment.
An international sales and service network ensures first-class customer support at a local level: Arburg has its own organisations at 35 locations in 26 different countries and, together with its trading partners, is represented in more than 100 countries. The machines are produced exclusively at the parent factory in Lossburg, Germany. Of a total of roughly 3,400 employees, around 2,850 work in Germany. About 550 further employees work in Arburg’s organisations around the world. Arburg has triple certification, in accordance with ISO 9001 (quality), ISO 14001 (environment) and ISO 50001 (energy).
Further information about Arburg can be found at www.arburg.com